Augmented Reality:

is it for real and why should you care?

Augmented Reality may be new to your lexicon, but if you watch televised football, it’s already part of your weekend routine: the “1st and 10” line is a leading example of this emerging technology. From Esquire magazine to James Cameron's blockbuster "Avatar," technologists are redefining photorealism by integrating graphics from the screen with our real-world environments. Augmented reality blurs the line between what's real and what's computer-generated to enhance what we see, hear, feel and smell.
At our next event, we’ll explore and predict the business potential for Augmented Reality...from advertising to marketing, to entertainment and education...and beyond.

Join our panel of experts, including:

David Curcurcito, Creative Director at Esquire, is the man behind last month’s acclaimed Augmented Reality cover featuring Robert Downey Jr. http://www.esquire.com/the-side/augmented-reality).

David Polinchick is the former Chief Experience Officer (CXO) at the Brand Experience Lab, and is an innovation catalyst exploring the socialization of place and 'oneline' brand experiences since '91. And yes, he was also a Disney character.

Doug Dimon is Creative Director/Broadcast Design at Creative Bubble/NYC. Doug's resposibilities include navigating digital media including branding and marketing for diversified group of clients.

Adam Broitman  is a Partner and Ringleader of Circ.us and a recognized expert in all aspects of the ever-changing digital media, marketing landscape. A thought leader in the marketing industry, Adam is known for devising cutting edge marketing strategies for clients ranging from Kraft, The New York Times and Panasonic to LVMH and A&E.

Richard Carey (Moderator) is a digital media visionary and thought leader who has contributed to the strategy, design and development of web applications and games for companies and organizations including Konami, Scholastic, Pearson Education, Numedeon, Model Games and the Health Games Research initiative of the Robert Wood Johnson Foundation.

What is (Augmented) Reality?

courtesy of Richard Carey

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