When
Monday, September 16, 2019 at 8:30 AM CDT-to-
Tuesday, September 17, 2019 at 4:30 PM CDT
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Where
Austin State Hospital909 West 45th Street
Building 552, Room 125
Austin, TX 78751
Driving Directions
Contact
Elizabeth Hume
PTTC Network
elizabethhume@ou.edu
Launching a Social Marketing Campaign that Works
This two-day interactive training will prepare you to strategically plan and implement a social marketing campaign designed to change behavior and improve health outcomes. During the training participants will discuss and apply the theories and tools of social marketing.
At the end of the training participants will be able to:
- Describe social marketing and its goals
- Discuss key concepts for planning a campaign
- Apply research-based techniques to plan and launch a campaign
Amy B. Lester, Ph.D
Dr. Amy B. Lester is a Senior Market Research Analyst at a utility company in Tampa, Florida. Dr. Lester earned her PhD in Public Health concentrating on Social Marketing in 2014 from the University of South Florida, College of Public Health. Dr. Lester holds additional undergraduate and graduate degrees in Public Health, Anthropology, and Biomedical Sciences. Dr. Lester has strong methodological expertise, and her research interests focus on qualitative formative research, social marketing, and voice of the customer (VoC) research. In addition to research, Dr. Lester has extensive teaching experience at both the college and high school levels.
Mahmooda Khaliq Pasha, PhD, MHS, CPH
Mahmooda Khaliq Pasha, PhD, MHS, CPH - is an Assistant Professor in the College of Public Health at the University of South Florida and Associate Director for the World Health Organization Collaborating Center on Social Marketing and Social Change. Drawing on her work as a public health practitioner, her work is all about the practice of social marketing and how it can be translated for use by communities, to build capacity and to improve behavioral outcomes. What this looks like is a focus on training and technical assistance to build social marketing capacity, followed by research to gain insights and develop, implement, and evaluate a social marketing intervention.