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Fundamentals of Social Media

The Why, What and How

You know  your prospects, clients and  members are active on social media. Are you asking: can  social media really be harnessed for your business or nonprofit? Perhaps you’re  not convinced that  it works – or you are,  but  you’re  feeling overwhelmed and  are not sure how to get  started marketing your business with social media. This webinar will show you the value of using social media to reach your customers, members and  prospects – plus how it can drive repeat business from your current customers, and  how it can  lead to new  customers, members and  volunteers!

We’ll take  a look at the 5 most popular social media networks – Facebook, LinkedIn, Twitter, Pinterest and  Instagram – and  discuss: What each network is about; What to post; How often  to post; The business benefit of using each social network; We’ll also look at what comes next:  what  kinds of engaging, share-worthy content to post to social media, how to get  started, and  how to use a content calendar to plan your social media posts.

Presenter: Kathy Hays A marketing professional with an entrepreneurial spirit. Her 30 years as a successful marketer includes founding a digital marketing agency, serving as a director of marketing for a national accounting practice and beginning her career in the public relations division of a national consumer products company. Core strengths include development and oversight of digital marketing plans, digital communications, list administration services and data segmentation services. 

When: Friday, May 27, 2016 from 8:45 AM to 12:00 PM

Where: SCORE Chicago 500 W. Madison St., Suite 1150, Chicago, Il 60661 

Phone 312 353 4540

Registration Fee $50.00

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Register Now!