Monday June 15, 2015

 

Marketing Strategy (3 of 6 advanced) 

Overview: 

1. Assessing your company, competition and customers to establish  the marketing strategy for your small business

2.  How your marketing strategy impacts on pricing, advertising and sales

 

Description:

Discuss how marketing strategy plays a critical role in determining a company’s growth and success, review how strategy gives direction to all of the company’s other marketing activities, conduct a series of exercises to grasp the impact of marketing strategy decisions

 

Register Now!

 

 Speaker:

Bruce Montgomery is the Founder and President of Montgomery & Company, an interactive broadband media and IT systems integration company based in Chicago.

Bruce is also the executive producer and host of Technology Access Television, Chicago's longest running weekly TV show covering Technology, Innovation and Entrepreneurship news and information. 

Mr. Montgomery majored in marketing at Northwestern University in Evanston, IL and attended Amos Tuck Graduate School of Business at Dartmouth College in Hanover, NH.