Contact
Ashley LandesAFP Central VA Chapter
804-585-3150
admin@afpcentralva.org
Working the Room: Connect Better and Faster at Your Next Event
Presented by Shawna Rodgers, Rutgers University
Knowing how to work the room at an event rewards you with an immediate return on the investment of your time by making your networking count whether you are connecting with current or prospective donors. This session will provide the tools and techniques needed to make the most of your next networking opportunity, including managing first impressions, maximizing small talk, and effective mingling and etiquette. Whether you typically host events or are just attending, the session will help you maximize your next networking opportunity.
Learning outcomes: As a result of attending this session, participants will be able to:
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Perform a pre-event checklist and a small talk development sheet to prepare for events and networking opportunities.
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Demonstrate effective event mingling techniques including breaking in and entering a group conversation and how to tactfully exit a conversation.
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Recognize appropriate behavior when making introductions, giving and receiving business cards, and talking about your program/organization with current or prospective donors.
Shawna is a seasoned fundraising professional with demonstrated success in raising millions for universities, healthcare facilities, and other non-profit organizations. In her current role as Director of Development for Rutgers University, she is the chief fundraiser and member of the executive leadership team for the $1.5 billion Division of Student Affairs. As an entrepreneurial spirited leader, she is skilled in conceptualizing, designing, and executing major and annual giving programs. She is a savvy networker with a unique ability to develop relationships with previously disgruntled and disconnected constituents. Her experience includes managing volunteer leaders, leading staff during organizational change, and non-profit board development.
Shawna has a Bachelor’s degree in Marketing from University of Maryland and is an active volunteer with the Council for Advancement and Support of Education (CASE). She is a Faculty Trainer for the Association of Fundraising Professionals (AFP). She is Chair of the Board of Directors for Dru/Mondawmin Healthy Families, Inc., a home visitation agency in her hometown of Baltimore, Maryland.