Email Marketing - Newsletters & Announcements 

This presentation will provide a deeper look into the importance and effectiveness of why email marketing with social media engagement can drives action.
At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. Newsletters and Announcements have become a core component of those campaign choices. Email is more important than ever – to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor, client or supporter of those organizations. This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to make their email newsletters more effective.

Attendees of this presentation will learn:
• Campaigns in general: what is a campaign, types of newsletters
• What to write about in your newsletter or announcement and how to consider using images
• Subject line best practices, and when to send your newsletter
• The importance of understanding how connected email and social media are…they have to be done together.
• What types of additional tools might be useful
Join us and learn some great new strategies to help your email and social media efforts be more effective components of one of the core campaign types, newsletters and announcements.

Speaker Bio

Norbert Barszczewski is the President of JP NetQuest, Inc, the company he founded in 2007. His area of expertise includes web development and online marketing (email, social media, PPC, SEO). Norbert Barszczewski holds a graduate degree from Florida State University, where he worked for 8 years before moving to the Chicagoland area. He is a Florida State University Certified Webmaster. Norbert Barszczewski is active in the local business community. He currently serves as the Executive Director of the Chicago Business Club, a business networking organization. He is a member of advisory boards of a few other not for profit organizations. His hobbies include: traveling, politics & photography. He is a proud father of two boys.

Meet the speaker online at:
http://www.linkedin.com/in/norbertbarszczewski