This is an online event.
Presenter: Lisa Perez
Lisa Perez is the President of HBL Resources, Inc. specializing in Improving Performance through Engagement. She brings over 23 years of experience with small and large organizations including start-up Virgin Hotels, Miccosukee Resort & Gaming and Goldman Properties. Mrs. Perez is a Certified BridgeBuilder Trainer and is a DISC Certified Human Behavior Specialist. She was selected as the 2003 Florida Hotel Motel Association Outstanding Manager of the Year and was, a 2008 Finalist for the South Florida Business Journal - Excellence in HR Award. She holds a Degree in Business Management from Southern College.
George Gremse
SCORE Broward
954 - 356 - 7263
mail@browardscore.org
SCORE Broward office hours: Monday – Thursday from 10:00 am to 2:00 pm
Business survival &recovery requires getting revenue streams operating while balancing expenses. Revenue comes from existing or new clients, products or services, expanding distribution or service points, pricing tactics, productivity, etc. There are no magic potions. A business owner must make it happen
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This program will help you identify and prioritize the steps to take to restart or revamp your business as the economy restarts. It includes:
The Program includes the following. You can join at any time:
May 7 - Sales Tactics to Restart or Recover – Hear how to get existing customers to buy. Replace customers that disappeared. Start up a pipeline of prospects. Evaluate if your old sales process will be adequate to generate enough customers who buy regularly and provide the needed cash inflows.
May 14 - How to Focus Your Marketing Strategy on Recovering – Survival and recovery involves acquiring new customers and encouraging existing ones to buy more. New and existing customers must learn about your goods or services. Small businesses have more tools than ever to get the word out. Learn how to direct your crisis and recovery marketing actions to attract new customers, grow existing customers’ volumes, and rebuild your following.
May 21 – It is All About the Money: Practical Financial Techniques - Cash will be king for a while. How much will you need? How do you keep revenue and expenses balanced while recovering? Recalculate your break-even points. Can you self-fund recovery or will you need more financing? How much. Let us teach you the best practical recovery financial techniques for your business.
May 28 - Employees: Getting people back to work has potential potholes in the path. What if employees do not want to come back? Can you replace them? Learn the issues with using independent contractors or gig workers in your restart. Review whether hiring processes, worker's comp and unemployment insurances, and proper ways to let people go have changed