When

Tuesday, January 28, 2020 at 5:30 PM
to
Tuesday, January 28, 2020 at 8:30 PM

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Nova Southeastern University

3301 College Avenue
Carl De Santis Building (NSU Business School)
Room #2057
Ft Lauderdale, FL 33314

Driving Directions

Presenter:

Ron Krudo has spent almost a decade working in the management field supporting small businesses, non-profits, and consultants. With a Masters in Management and Public Administration from Florida State University, he has an intricate understanding of corporate structure, employee engagement, management, and strategic planning. Ron also spent the past 5 years working for StandWithUs, in the non-profit sector, managing an international team of over 100 and raising over 20 million in working capital through his expertise in sales, event management, and marketing. He is currently the Co-Founder and Managing Partner at Equiturn Business Solutions, a Davie based Small Business Management Consulting and Strategic Partnership firm.

Contact

George Gremse
SCORE Broward
954 356 7263
mail@browardscore.org

SCORE Broward office hours: Monday thru Thursday from 10:00 am to 2:00 pm.

Build Revenue With An Effective Marketing Strategy - C0017

Trying to build a strong marketing strategy that will help improve your businesses overall perception and increase your bottom line? Through this interactive and informative Marketing Strategy Workshop, current and future business owners will learn the basics of marketing, the key platforms to utilize when marketing, and the tools they can use to engage their clients and grow their sales. We will discuss the advantages of a number of different marketing outlets, such as, digital media, website, google marketing, traditional marketing, guerrilla marketing, and PR. We will also cover tips on how to utilize each platform effectively, how to capitalize on paid advertising and lead generation, and go through the steps for creating your marketing strategy. During this workshop you will learn:

Identifying your target audience
Basics of social media
Tips on creating your brand
Advice on building a basic user friendly website
Tools for using Instagram, Twitter, LinkedIn, and Facebook
What the differences are in paid advertising
Best practices with lead generation for sales
Understanding the Analytics
Having a consistent marketing plan that can evolve
Effective Content Creation

Costs

Fee: $35 for online pre-registration; only advance registration and payment for this event. PayPal or credit card accepted with advanced registration

Veterans: Please bring your SCORE voucher and register at the door

Campus Map – Click here for a campus map showing the SCORE workshop location.

About SCORE:

SCORE is a non-profit resource partner of the Small Business Administration. The SCORE Broward Chapter has been helping entrepreneurs and business men and women for over 50 years to start, develop, and expand their businesses. For more information about how we can assist you visit us at broward.score.org