SCORE’s Tuesday Panel Series Digital World - Effective Use of Google AdWords 

Some of the questions that will be answered will include:

• Before starting a campaign: What must be decided in advance to ensure a successful outcome?
• Why is it important and how do you define your best target audience, the right message at the right time, and determining the right platform?
• What is meant by campaign structure? How can a strong structure make or break an AdWords’ campaign? And what are negative keywords and why are they critical to maintain?
• How does one get the right consumers with the right intent clicking on one’s ads—and why does the website people land on matter?
• What other search engines such as Bing and Oath (Yahoo) should one consider? When should they be part of a small business’ marketing mix?

PANELISTS:

    Brittni Swenson                    Don Seaberry                     Erika Powers
    Tandem Interactive              MDT Marketing                   Internet Marketing Consultant      

 Fee: $32 for online pre-registration; $42 at the door.

Veterans Must present their voucher before attending the workshop.

Please Note:  PayPal or credit card accepted with advanced registration. Cash, credit cards or checks accepted at the door.

SCORE’s Tuesday Panel Series – How to Market Your Business in a Digital World
Dates: May 22nd, June 26th, July 24th, August 21, and September 25th
Time: 6:00pm to 8:00pm
Moderator: Score Mentor, Mitch Talenfeld
Description: Score will be lining up some of the most successful hands-on Marketing Professionals in South Florida—people who immerse themselves in the Internet, Data and Marketing Technology—and have a hands-on understanding of what it takes to succeed. Score’s goal is to help small businesses learn the ins and outs of effectively marketing their businesses.
Each program will consist of 3 to 5 panelists who will provide audience-members with practical learning experiences and tips that they can immediately use to improve their marketing efforts.
Although this is a series, each panel-session will stand on its own.
 

Broward SCORE office hours:  Monday – Thursday from 10:00 am to 2:00 pm

 About SCORE:SCORE is a non-profit resource partner of the Small Business Administration. The Broward SCORE Chapter has been helping entrepreneurs and business men and women for over 50 years to start, develop, and expand their businesses. For more information about how we can assist you visit us at www.broward.score.org