Presenter: Omar Bendezu
When
Wednesday, February 14, 2018 from 6:05 PM to 9:00 PM ESTAdd to Calendar
Where
Keiser University1500 Northwest 49th Street
Spectrum Bldg
Fort Lauderdale, FL 33309
Driving Directions
Transforming Your Business Through Branding
If you are trying to stand out from your competitors and you want to build a name in your industry, a clear branding strategy is what you need in order to succeed.
Branding is an exciting thing. It is the backbone to your organization or product. People no longer buy goods or services, they buy stories and feelings.
You will be presented different tools and techniques that will help you to build your brand!
This workshop will guide you to answer the following questions:
- What do I need to know in order to get started with branding?
- What are the brand elements and associations?
- What is true about brand building?
- Building your brand and building brand equity
- How do I benchmark against my competitors?
Presenter: Omar Bendezu, founder of Ondevan Campervan, is an industrial engineer with an MBA in Marketing Management. Mr. Bendezu has 10 years of work experience in business development and marketing – including international experience in India, Central America, Australia, and Peru. Aside from cultural understanding, he has also gained valuable marketing and management experience in a range of industries including retail, pharmaceutical, construction, and tourism. His experience in Abbott, a leading pharmaceutical company, has made him well knowledgeable in brand management and marketing strategies
Fee: $32 for online pre-registration; $42 at the door.
Veterans Must present their voucher before attending the workshop.
Please Note: PayPal or credit card accepted with advanced registration. Cash, credit cards or checks accepted at the door.
Broward SCORE office hours: Monday – Thursday from 10:00 am to 2:00 pm