How To Drive Traffic To Your Website

Make it work well for your business

Analyzing and Increasing Traffic to Your Website:

Google Analytics, Keyword Search and Link Building

This workshop is for small business owners who want to learn more about SEO (search engine optimization) in order to grow the traffic to their website.  Websites ranking higher on Google, Bing and Yahoo search engines get more website visitors and consequently more customers.

Here’s how you can impact how many internet users find your website.

Step 1:  Install Google Analytics onto your website to track the number of visitors to your site, how many pages they are looking at and where they are coming from. We will show you how.

Step 2:  Understand keyword search and determine the best keywords for your business. We'll teach you how to find the keywords that your industry & competitors use

Step 3:  Convince search engines that your website is an important site by creating links from other websites, directories, blogs, social media marketing, etc. to your website. Come to the workshop and learn how to establish these critical links

Step 4:  Decide to DIY or get for outside assistance. We'll discuss the options & costs

With so many consumers using the internet for information/purchasing of products/services, your website is one of the most important marketing tools available to you.  Creating a site and putting it online without integrating it into your overall marketing strategy, will not result in increased sales.  How you plan to drive traffic to your site must be included in your marketing plan. This workshop will break it down into actionable tasks for you to implement over time.

Featured Speaker: 

Nancy Leve held marketing and research management positions in health care, media and non-profit companies for over 20 years.  She has started four businesses and currently serves small business owners as an internet marketing consultant via her company, Virtual Fundamentals. This online marketing agency produces marketing plans, websites, email marketing campaigns and social media branding.  Learn more about her company at www.VirtualFundamentals.com.

Nancy loves teaching and coaching small business owners on how to be more successful. She has worked in that capacity for The Florida Women’s Business Center, The Jim Moran Institute for Global Entrepreneurship, Broward SCORE, and StartUp Quest. 

Fee: $32 for online pre-registration; $42 at the door.
Veterans Must present their voucher before attending the workshop.
Sorry, no children allowed in class.

Please Note: PayPal or credit card accepted with advanced registration. Cash, credit cards or checks accepted at the door.

Broward SCORE office hours:  Monday – Thursday from 10:00 am to 2:00 pm

About SCORE:

SCORE is a non-profit resource partner of the Small Business Administration. The Broward SCORE Chapter has been helping entrepreneurs and business men and women for over 50 years to start, develop, and expand their businesses. For more information about how we can assist you visit us at broward.score.org