Thinking Outside of the Box: 12-Steps to a Successful Marketing Strategy

Are you marketing your business without a plan?  This workshop will give organization to your Marketing Plan development with key strategies and research.   We’ll give you focus on determining your target market, talk about positioning your business, and delve into the low-cost, no cost opportunities.  Your handout is your workbook and will serve to assist in having material for the Marketing Plan section of your Business Plan.

• Nothing Happens in a Vacuum
• Situational Analysis 1
• Situational Analysis 2
• What is a Market – Will Anyone Buy My Product?
• Defining Your Market: Using Specific Measurement
• Fine Tuning Your Market Definition
• Nitty Gritty Research
• Obtaining Your Customer Feedback
• The Competition
• Positioning
• Public Relations
• Putting it all Together

Presenter: Susan Gingerich is the owner of 3 Liberty Tax Service locations in Pompano Beach and Ft. Lauderdale with her husband, Roger.  She has created marketing strategies and techniques that have helped their business grow market share each year.  She has won several awards from Liberty Tax Corporate, the Pompano Beach Chamber of Commerce and the SBA.  She has over 20 years of entrepreneurship across several industries and has mentored many owners with operations, marketing, hiring, and promotions. Susan is a “Serial Marketer” who can develop strategies, put together a plan and execute!  Her passion is sharing and watching others be successful in their endeavors.

Fee: $30 for online pre-registration; $40 at the door.
Please Note:  PayPal or credit card accepted with advanced registration. Cash, credit cards or checks accepted at the door.

Broward SCORE office hours:  Monday – Thursday from 10:00 am to 2:00 pm