PWN MEETING:
BUISNESS AS A FORCE FOR GOOD:
OPPORTUNITIES AND STRATEGIES FOR POSITIVE IMPACT

From climate change and environmental degradation to widespread poverty and social inequity, there is no doubt that society faces significant pressures. Within this context, companies must also navigate through such challenges as evolving customer demands, rapidly advancing technology, and increasing resource scarcity. The convergence of these conditions suggests that more than a “business as usual” approach is needed to establish a successful and sustainable enterprise.

Traditional views of corporate social responsibility frame positive impact as a trade-off with profitability. However, this presentation will outline the business case for sustainability and responsibility as new standard currencies in business which are central to building a profitable and successful organization. As it turns out, business for good is very good for business.

 Join Tamar to discuss:

• The business case for sustainability and social impact
• Sustainability as a key driver of innovation
• The social enterprise model
• Local case studies

About Tamar Milne, BCom, MA:

Tamar is a Lecturer in the Marketing & Behavioural Sciences division at the Sauder School of Business at UBC and teaches a wide variety of undergraduate and graduate courses in business fundamentals, marketing, sustainability, and social entrepreneurship. She believes in business as a force for good, and this passion guides her service as Co-Chair of Sauder’s Sustainability & Ethics Group and as a Teaching & Learning Fellow with UBC’s University Sustainability Initiative. To ground her teaching and practice, Tamar draws on two decades of management and consulting experience in marketing, sales, communications, and sustainability in a wide variety of sectors, including natural resources, consumer products manufacturing, tourism, and transportation.