Email Marketing Mini-Boot Camp
This workshop will help you create your first email campaign — this is a hands-on ‘mini-boot camp’ where we’ll provide tips, techniques, and strategies to you while we guide you through the tools and features for email marketing in Constant Contact. This seminar is great for beginners that want to know how to start creating an email marketing campaign for their business or for people who aren’t getting the results they expect. Even if you don’t have an account one will be provided at no charge for you to use during class.
You will learn how to:
- Create your first email in Constant Contact step by step
- Work with graphics (import, size, and link)
- Add, edit, and format text
- Insert attachments, YouTube videos and social media buttons
- Modify your email template (color, blocks, and spell check)
- Add or Import your contacts or customer names
- Schedule and send your email
- Learn how to setup your email to help you reach and grow your audience
- Practice creating a subject line that is irresistible
- See how to use the reporting feature to improve your performance month after month.
- Use “tags” to segment your contacts beyond lists and create a more personalized experience
Email is still the highest returning marketing activity that a small business can do in order to grow sales with existing customers and engage prospects. Email connects you to people and the right email marketing software helps you understand your audience’s response, so you can plan your next marketing move.
Presenter: Rosie Taylor is an expert in creating marketing strategies for small businesses and designing tactics and programs. Her experience encompasses using websites, e-mail marketing, social media, press releases, newsletters, etc. Through her company Rosiemedia she works with graphic design and creates brochures, flyers, postcards, posters and other printer matter and electronic copy.
Fee: $30 for online pre-registration; $40 at the door.Please Note: PayPal or credit card accepted with advanced registration. Cash, credit cards or checks accepted at the door.