Content Marketing - Your Voice. Your Style. Your Story.

Digital media and authentic content marketing are increasingly critical components of business communications. Whether writing a business letter, a blog post, a newsletter or website content, we offer some simple guidelines to help you communicate your message with professionalism, clarity, and above all, authenticity.

During this session, attendees will:

1. Complete a worksheet to identify their voice and style.
   
2. Practice short creative writing exercises.
   
3. Review different ways to post and share their content.
   

Each attendee will take away their personal worksheet and will gain an understanding of how to develop high quality digital content.

This workshop is ideal for small business owners, marketers, development professionals, executive directors and communication managers who want to build their content marketing skills. Attendees should bring a laptop or a pen and paper for this session.

About the presenters:

Oliver Strube, CEO: Oliver is a digital media entrepreneur and publisher with 15+ years in the business. Beginning in 1998, he grew an idea for a solar e-newsletter into the globally respected, RenewableEnergyWorld.com, that at the time of sale in 2010, generated $3 million dollars in annual sales and supported a full-time staff of 14. 

Sara Parker Strube, Creative Director: Sara’s highly versatile writing skill set, combined with her editorial, marketing, digital media sales and business development background, guides all aspects pertaining to the planning, implementation and revitalization of client brands. Previously, Sara was a freelance researcher for Greenpeace International's Energy [R]evolution and was the Features Editor at RenewableEnergyWorld.com.

Sarah Kossayda, Project Manager:  Cultivating authentic digital relationships is tricky. But Sarah’s people and marketing instincts mean her comprehensive strategies are always spot on. Her meticulous approach to brand building and business communication has been years in the making with over a decade spent in the corporate industry curating sales and marketing collateral.