What's the Point of Creativity?

Creativity is a hot topic. Never before has it been such a valuable, sought after asset in business; but why? What’s the point of creativity?

In this interactive session, Darren Dahl from the Sauder School of Business will explore the power of creativity and what you can do to help your creative voice flourish, both personally and in the business challenges you face. Understand your own creative potential and how to make it work for you, in this practical and thought-provoking session.
 
About Darren:
 
Dr. Darren Dahl is Senior Associate Dean and BC Innovation Council at the Sauder School of Business. He is internationally recognized for his work in consumer behaviour, creativity and social influence, ranking number one in the world for publications in premier marketing journals. Darren was one of 10 Canadian professors to receive the 2013 3M National Teaching Fellows award – Canada’s most prestigious prize for teaching excellence. He was also named to the short list for The Economist Magazine’s inaugural Business Professor of the Year Award in 2013, making the final four of a pool of 222 nominated professors from 31 universities around the world. Darren also teaches senior managers and executives on Sauder’s internationally-recognized Executive Education programs.

NOTICE OF FILMING: The Sauder School of Business (the “School”) will be filming Dr. Darren Dahl’s presentation for purposes in connection with promoting the School and its activities, which may include advertising, promotion and marketing. The School will focus the video camera on the speaker and use a lapel mic, which focuses on the speakers’ voice and blocks out everything else to the point where it's just background noise. The School will not capture your image or voice during the filming of the presentation.  Any questions about the filming of this PWN meeting should be directed to: Monique Orieux at monique@pwncanada.ca and Dilla Wong (at the School) at Dilla.Wong@sauder.ubc.ca.

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