Super Sales Skills for Your Small Business

How to apply best practices from leading companies 

Imagine having access to sales best practices, useful tools, methods, and resources that allow you to increase sales volume in the double digit range. You too can improve, contribute towards the growth of your business, and become a sales star!

This is an interactive workshop to help you translate sales methods and concepts into the specifics of your own situation. Remember that only ten percent of what you hear is retained. The workshop is full of “active” rather than passive learning opportunities through exercises. These are tools, quick quizzes, and frameworks to help you sell more and walk away with concrete ideas, actionable information, and skills.

Some of the concepts covered in this workshop include:

• The stages of a sales call; how to deal with each one and which is most important
• SPIN questions as the most effective form of verbal behavior you can use to persuade
• The details of “behavior analysis” and the empirical research that captures the most important set of skills that top sales producers share in common
• Shifting from persuading to understanding and from product/service focus to buyer focus
• How needs develop and making the value equation work to close your kind of sale
• Preventing objections versus handling objections
• Tools and strategies to help move the sale
• How implications and ramifications can be used to your favor
• Demonstrating capabilities and how to use advantages, features, and benefits

Featured Speakers:

Phil Sanfilippo is a recently retired sales executive with a vast experience in both US and international developing markets. During his career, Mr. Sanfilippo led sales organizations, developed selling skills best practices and worked with partner companies in developing and upgrading front line sales capabilities. In addition to his management career, he served in the US Army, both in an active status as well
as in the reserves and retired as a lieutenant colonel. 

Leon Schor has been selling in or managing sales organizations for the past four decades. His sales experience has been in both products and services with a wide range of customers, distribution models and size of sale. For the past 20 years Leon has been a partner at L.E.K. Consulting LLC which is an international strategy consulting firm.

Workshop fees:  $30/person advanced registration, $40/person at the door  
Please Note:  PayPal or credit card accepted with advanced registration. Cash, credit cards or checks accepted at the door.

About SCORE: SCORE is a non-profit resource partner of the Small Business Administration. The Broward SCORE Chapter has been helping entrepreneurs and business men and women for over 40 years to start, develop, and expand their businesses. For more information about how we can assist you visit us at broward.score.org