Facebook for Business

- with EmilySusan007

Friday, February 21st, 12 - 1 pm Hannah Grimes Center, Suite C Conference Room

Who is this best for? Businesses who are wishing to learn the basics and advanced techniques of how to market on Facebook effectively.

What prior knowledge is necessary? A basic understanding of how things work on Facebook on your personal page before having a page set up. (Please note, there is NO time to explain to you basic settings of your private Facebook profile, if you are unsure how to use Facebook in general please consider booking Emily for a one-on-one Power Hour which can be booked through her website.)

Bring your laptop! These classes are not just descriptions and demonstrations! How about some hands on training where you can activate your newly learned tips and training right away?

What will be covered in this workshop?
• Defining your Facebook marketing strategy – what/who/when
• Anatomy of a business page and how to optimize it for search
• Difference between wall and newsfeed
• When and how your fans see your stories (understanding edgerank)
• What stories should you tell (aka which content to share)
• How often to update
• How to automate updates and when not to automate
• Understanding how, when and why to post as your page and/or as a private person
• How to get your fans to interact on your page and why this is crucial
• Using tagging to get additional exposure
• Interacting with other pages and etiquette
• Cost free activities to attract more likes
• Setting a default landing page for new visitors
• Optimizing your Facebook logo (without needing Photoshop and for free!)
• How to optimize the picture strip on top of the wall of a page for additional branding
• How to drive traffic to the page from outside Facebook
• What are insights and how to read them
• Lots of live case studies
• Plenty of time to answer individual questions (relating to the topics)

Contact Emily with questions about this workshop or jump start your success by booking a Power Hour with her to answer all your social media questions and concerns. Emily@EmilySusan007.com

Cost is free. Registration is required for attendance at this workshop.

Who is Emily? Emily Susan develops a comprehensive online presence and social media strategy for businesses who want to reach and engage with their customers. She tends to work with local independent businesses and offers small group coaching, simplifying your social media with action plan and Done-for-You where she creates the social posts and posts them for you on your behalf, that way you can keep doing what you do. She lives in Keene with her twin 4 year old boys.