Where
Home Builders and Remodelers Assoc. Headquarters240 Cadwell Drive
Springfield, MA 01104
Driving Directions
Liz Provo has been involved in marketing throughout her career. A magazine publisher, blogger, early adopter of social media and marketer, she has taught small business owners throughout Western Massachusetts how to effectively use today's marketing tools to grow their businesses. Liz understands the time and technology challenges many small business owners face. She is a frequent speaker on the subject of social media throughout the area.
"Marketing Should Be FUN, Not Painful!"
Grow Your Business with Email and Social Media Marketing
This workshop is designed to give small businesses and nonprofit organizations some simple ideas for growing their customer, prospect, or member network by using email and social media marketing.
We will discuss:
- What type of content to use in your campaigns;
- How to get more people to stop and read your messages;
- How to get more action - or reaction to your messages and offers;
- Why using images on social media channels creates higher engagement; and
- Why your content should be mobile-friendly.
You’ll learn what it means to run effective email and/or social media marketing campaigns and what tools you can use to measure the success of your efforts without spending lots of time or money.
Participants will leave with a workbook full of ideas for timing their messages, how to write a winning subject line, what kinds of offers or content they want to try and how best to approach their next outreach project.
This is a great workshop for beginners in online marketing looking to accomplish more in less time - with a small budget.
Note: There is no cost to attend this information-filled workshop. Plenty of FREE parking available. ADA accessible.