Super Sales Skills for Your Small Business

How to apply best practices from leading companies 

Imagine having access to sales best practices, useful tools, methods, and resources that allow you to increase sales volume in the double digit range. You too can improve, contribute towards the growth of your business, and become a sales star!

This is an interactive workshop to help you translate sales methods and concepts into the specifics of your own situation. Remember that only ten percent of what you hear is retained. The workshop is full of “active” rather than passive learning opportunities through exercises. These are tools, quick quizzes, and frameworks to help you sell more and walk away with concrete ideas, actionable information, and skills.

Some of the concepts covered in this workshop include:

• The stages of a sales call; how to deal with each one and which is most important
• SPIN questions as the most effective form of verbal behavior you can use to persuade
• The details of “behavior analysis” and the empirical research that captures the most important set of skills that top sales producers share in common
• Shifting from persuading to understanding and from product/service focus to buyer focus
• How needs develop and making the value equation work to close your kind of sale
• Preventing objections versus handling objections
• Tools and strategies to help move the sale
• How implications and ramifications can be used to your favor
• Demonstrating capabilities and how to use advantages, features, and benefits

Featured Speaker: Ernie Cevallos is an accomplished professional. He delivered consistent enterprise value while in leadership roles in Sales Management and General Management for Fortune 100 companies FPL, GE, Honeywell, and Johnson Controls. In addition, under his watch as VP of Sales & Marketing, Ernie took technology start-up Electronic Systems to new heights by delivering CAGR of >20 over a 13 year period. Ernie earned a Masters of Business Administration (MBA) from the University of Miami, FL, is a certified Lean/Six Sigma Green Belt, as well as an ISO 9001 auditor. He is an active member of SCORE, Toastmasters, UM alumni association, and Rainforest Alliance. 

Workshop fees:  $25/person advanced registration, $35/person at the door  
Please Note:  PayPal or credit card accepted with advanced registration. Cash, credit cards or checks accepted at the door.

About SCORE: SCORE is a non-profit resource partner of the Small Business Administration. The Broward SCORE Chapter has been helping entrepreneurs and business men and women for over 40 years to start, develop, and expand their businesses. For more information about how we can assist you visit us at broward.score.org