Using New Mobile Technologies in Marketing 

Mobile and Local Marketing Strategies

When most people leave their homes in the morning, they take with them their wallets, keys and cell phones. The accessibility of cell phones and smart phones means that businesses now have the potential of reaching consumers when they are mobile and more “ready” to buy. The potential of mobile and local marketing strategies should not be ignored by any business today.

Before the Internet grew in popularity for commercial purposes, staying connected with prospective and existing customers meant utilizing other means for marketing and advertising such as: Newspapers; TV, Direct Mail; Telemarketing; Print Ads; Coupon Magazines and Word of Mouth.

The Internet dramatically changed the marketing focus for businesses and presented many new and exciting challenges. Many businesses learned how to benefit from the potential of the Internet and also incorporated E-Mail  marketing into their marketing strategies.

Businesses that created an effective web site and particularly those who were able to build a list of E-Mail subscribers learned that they could obtain sales and repeat sales from these efforts.

The Internet and E-Mail Marketing are still important tools that should not be ignored by any business; however, we are now faced with new opportunities and challenges for reaching customers and growing businesses. To stay ahead of the competition and benefit from the new mobile and local marketing opportunities available today, attend the scheduled seminar and:

•  Obtain a clear understanding of the changing marketing trends and learn how to benefit from them
•  Begin to develop strategies that effectively combine local and mobile marketing into all marketing planning
•  Tap into the power of Free Exposure from Google and other local and mobile directories
•  Develop an understanding of QR Codes and how to link them to different information
•  Learn to incorporate QR Codes with advertising and promotions to make them interactive
•  Understand the difference between a typical web site and a mobile web site to incorporate both into effective marketing activities
• Comprehend the power of a new type of list building, developed from Opt-in text
•  Learn how Text Marketing Campaigns are developed and effective ways to incorporate them into advertising and marketing strategies
•  Learn about the power of Broadcast Marketing
•  Begin to plan and implement Broadcast Marketing Strategies that are able to reach prospective customers in geo-specific targeted areas

The presenter:
Steve Fleisch from SMF Services, has more than 25 years of computer and marketing experience. With a
Master Degree in Guidance and Counseling from Nova University and years of practical experience, Steve is able to combine technology and marketing concepts and present them in a fun and understandable manner. As the Vice President of an internationally recognized non-profit organization and as a consultant for other local businesses as well, Steve has helped to create web sites, videos and other digital marketing products that tapped into the power of the Internet and expanded donor and customer awareness, increased donations and sales and reduced marketing and advertising costs by effectively utilizing digital media products.

Steve is now focused on helping businesses to increase their awareness of local and mobile strategies to insure that the power of these strategies is not overlooked. The use of cell phones is clearly on the rise throughout the world.

Workshop fees:
$25/person advanced registration, $35/person at the door price
Please Note:  PayPal or credit card accepted with advanced registration. Cash, credit cards or checks accepted at the door.