Low & No-Cost Marketing and Public Relations 

Low & No Cost Marketing and Public Relations: Tools, Tactics & Techniques for Success This workshop is geared to service businesses, although many of the key concepts will be of value to other business models. Attendees will learn how to get on their prospect's radar screen and leverage the power of the Web to build an online presence and drive more traffic to their site. 
They will also learn how to:  

• Position themselves as an expert in their industry

• Generate press coverage

• Write press and news releases that get noticed  

• Build a media list  

• Produce a press kit  

• Generate quality referrals and testimonials

Price: $25 before August 31, 2010, $35 at the door.
Register now as seating is limited.

Based in the Greater Fort Lauderdale, FL area, Neil Tortorella brings with him over 30 years experience as an award-winning graphic designer, writer and marketing consultant. He has operated his own design and marketing consulting practice, Tortorella Design, since 1986. Through Tortorella Design, Neil has worked with several Fortune 500, along with small to mid-sized companies, to develop pragmatic solutions to their communications challenges. His key strength is blending branding and marketing strategy with memorable visuals and copy to create a distinctive impression in the minds of his clients' audiences.   In addition to graphic and Web design, Tortorella provides marketing consulting for independent professionals and small businesses in the service sector, to identify their best target markets and formulate smart, low-cost strategies to reach them and win more business.   Neil is a cofounder and management team member of CreativeLatitude.com, a popular web site and resource for creatives and the clients they serve. The site provides information about the creative process, ethical business practices, marketing and promotion and a wide array of articles, links and resources. He is also associated with No-Spec.com, a site that combats the proliferation of speculative work requests.   He is also an avid writer on marketing, promotion and business topics. He authors a popular blog, “Inside the Marketing Mind,” which can be found at www.tortorelladesign.com/marketing_mind.

Neil’s writing can also be found on BoDo – Business of Design online (www.businessofdesignonline.com), where he’s a founding team partner and author of the Marketing Minute. In addition, Tortorella is a contributing writer for HOW Magazine, a leading graphic design publication. He is currently slaving over a hot keyboard writing Starting Your Career As A Freelance Web Designer, scheduled to be published in Summer, 2011 by Allworth Press.  

Tortorella has conducted workshops and presentations about sales and marketing to the American Society of Media Photographers, SBA partner SCORE – Counselors to Small Business and is a frequent speaker at local colleges and universities. He was also a speaker at the 2009 HOW Design Conference in Austin, TX. The conference is attended by 3000 - 5000 designers from around the world.   Neil is featured in the book, The Savvy Designer’s Guide to Success, by Jeff Fisher, published by HOW Design Books, Cincinnati, OH and in Creatively Self Employed, by Kristen Fisher. He is also featured in Design Matters: Portfolios, by Maura Keller, published by Rockport Publishers. His work has also been featured in Pitney Bowes’ Priorities Magazine and HOW Magazine.