Paperitalo Publications presents Truth in Advertising in Georgia! 

Paperitalo's Truth In Advertising Workshop

Advertisers and Advertising Agencies only, please.  Cost: Free

24 Sept 10, 9 am to 11:30 am at the Hilton Atlanta Northeast, Norcross, Georgia

OBJECTIVE: Sorting out the misconceptions, theories and urban legends in today's business-to-business advertising environment.

Length--approximately 2 hours.

Topics:

                -what does advertising do for me?

                -when to use print

                -types of print

                -when to use electronic

                -types of electronic

                -print vs. electronic: can they even be compared?

                -electronic statistics--what do they mean?

Light breakfast refreshments will be served.