USGBC-REC Educational Workshop
Best Practices in Email Marketing
Tuesday, September 21, 2010
Contact
Chapter CoordinatorUS Green Building Council, Redwood Empire Chapter
info@usgbc-rec.org
707.664.6250
When
Tuesday September 21, 2010 at 9:30 AMto
Tuesday September 21, 2010 at 3:00 PM
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About the Speaker
Stu Carty is a veteran sales and marketing specialist with 20+ years progressive experience in the enterprise software industry. Stu has served as both an expert consultant and top executive with several software start-ups and small businesses, helping to define and launch their sales and marketing programs. Carty is currently a Regional Development Director at Constant Contact. Since 2006, he has delivered 400+ workshops & presentations on "Best Practices in Email Marketing" to over 17,000 attendees in Northern California & the San Francisco Bay Area. Stu offers proven success in both "Business to Business" (B2B) and "Business to Consumer" (B2C) email marketing. Carty is also an expert in small business event marketing and online web-surveys.Carpooling
Other Upcoming Events
October Membership Meeting
Wednesday, October 20
5:30pm - 7:30pm
Sonoma Mountain Village, Rohnert Park
November Membership Meeting
Wednesday, November 17
5:30pm - 7:30pm
Napa (Location TBA)
REC Holiday Party
Saturday, December 11
Cost: $75
Location: Napa's 1st LEED Platinum Home
Save the Date! Details TBA
Are you an Entrepreneur, Non-Profit, Association, Chamber
or Small Business looking to improve your
communications strategy?
Attend both sessions for increased knowledge!
Best Practices in Email Marketing - AM Session
Proactive, outbound Email Marketing should be an important, key component of your overall marketing or customer/member communications strategy. Email marketing is cost effective and easy to measure. Suitable for all experience levels, this workshop will show you how to master email marketing communications with a comprehensive look at best practices and winning strategies for getting and keeping quality subscribers, increasing deliverability and opening rates, writing good headlines and content, saving time, getting readers to take action, and more!
The AM workshop will discuss:
- What email marketing is, and what it is not
- Tips and techniques for email marketing best practices
- Tools for building a mailing list and keeping subscribers loyal and engaged
- How often to communicate with your audience
- Create email campaigns that get results
- Get your emails opened and read
- Write compelling subject lines and copy
- And more...
Getting Started with Constant Contact - PM Session
This informative workshop is suitable for all experience levels but assumes that you have a general knowledge of Email Marketing concepts. The afternoon workshop provides specific product training with a discussion of Constant Contact's do it yourself email communication service, along with Online Survey and Event Marketing products.
The PM workshop will discuss:
- Set up Account Options
- Add Signup boxes to our website and emails
- Load an email distribution list
- Build a campaign
- Brand your email to match websites and logos
- How to develop content
- Get your email opened
- Interpret and track email campaign results (open-rates, bounce-rates, click-thru rates, etc)
- And more...
Schedule
9:30-10:00 Morning Session Registration
10:00-12:00 Morning Session: "Best Practices in Email Marketing"
12:00-1:00 Break
12:30-1:00 Afternoon Session Registration
1:00-3:00 Afternoon Session "Getting Started with Constant Contact"
Cost
$25 for one session; $40 for both
All proceeds benefit the Redwood Empire Chapter and will help us to put on more events and educational offerings in the North Bay!
Join the Redwood Empire Chapter!
USGBC Chapters allow people to join USGBC as individuals. USGBC National allows corporate members to join at the national level. Corporate members also join local chapters as individuals to enjoy benefits in their region. Joining the local chapter connects you with green building experts in your area to share strategies, resources, best practices, tour projects, networking and more. Redwood Empire Chapter members include manufacturers, architects, engineers, designers, general contractors, building professionals, vintners, utilities, insurers, government and other organizations all working to supporting leading-edge green building and community design
How to Join USGBC Redwood Empire Chapter as individual members:
1. Go to www.usgbc.org
2. Click join a Chapter
3. Register with a Log-in
4. Select the Redwood Empire Chapter
5. Select membership type
6. Pay by check or credit card
It's that simple!
About Us
Thanks to our Chapter Sponsors!
