As we emerge from recession, how will marketing need to change to be effective in the New Economy?
As we recover, the survivor in us adapts. Becomes more resourceful. More responsible. Some businesses will continue with the status quo. Others will flourish.
Either way, businesses should be prepared to deal with higher consumer expectations. Today, consumers are more concerned with value than ever. Businesses have to work hard to give consumers better reasons to buy their product or service. Consumers want quality again. With good service. A remarkable experience is the new marketing. Brands that understand and deliver this will survive. Brands that excel at it will grow.
It’s not about deep pockets.
It’s about: Focus. Prioritization. Balance.
Find that balance, find your market and thrive.
Now is the time to (re)position your business for the New Economy.