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5.5 ways airlines can drive revenue through social media branding - 28 April noon EDT
Five critical steps for airlines to sell through Twitter successfully - 27 May noon EDT
Ten FREE social media tools successful airlines use for online brand engagement - 24 June noon EDT
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World's 1st Twebinar series for airlines:
5.5 ways airlines can drive revenue through social media branding
Keynote speaker: Shashank Nigam, CEO, SimpliFlying
Airlines are among the better early adopters of SM, but most have focused on driving buzz. When it comes to driving revenue, many still pay hefty commissions to GDS and travel agents and are just experimenting with social media. When Shashank delivered a keynote on this topic in Abu Dhabi and Singapore, there were a lot of questions from the audience and he thought this topic certainly deserves more attention.
So, here are 5.5 ways airlines can drive revenue through social media
1. Clear distressed inventory using real-time mediums like Twitter.
Eg JetBlue Cheeps and United Twares
2. Integrate social media reviews in the booking path - to boost conversion
3. Integrate with social media travel tools like TripIt - Leverage on the loads of travel information publicly available, like travel plans, to send specific deals to people
4. Partner with other travel firms like hotels and airports - leverage on each others' SM efforts
5. Create private online communities - exclusive "velvet-rope" clubs of your most valued customers who're active on social media
The last 1/2: SM is about relationships. Don't just think profits. Think conversations and give free love. They'll love you back Like Lufthansa's MySkyStatus.com
Join this 1st Twebinar* for airlines: listen to the webinar and interact with Shashank and other participants simultaneously on Twitter from 12:00pm to 2:00pm EDT.
Event Details:
When ? Wednesday, April 28, 12:00pm EDT
Duration of webinar: 40 minutes with 2 hours live chat on Twitter
Register at the on-line seminar @ 79USD**
* Twebinar : tu/web/inar = Twitter + Webinar.
Not just your usual sit-back-and-listen format!
In SimpliFlying's Twebinars, will not have to wait until the end of the session to ask questions. Join the discussion LIVE on Twitter using this hashtag (#SMairlines), where you can ask questions and get answers in real-time – from the speaker and all the participants!
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* Participants will receive Webinar and Twitter instructions by email
** On-demand version will be available for 12 months
