Renew, Refresh, and Retool in April 

--A workshop for people who do the writing--

This is a business writing workshop for people in the trenches—corporate communicators who have to get the writing done, in newsletters, annual reports, web content, and press releases.

Does this sound like you?
Do you find it hard to pin down the best ways to present your organization’s strengths? Do you need time to stop and think about the people who read your material? Does your heart sink when you face a blank page?

Begin your spring cleaning by putting your writing workbench in order. Renew, Refresh, and Retool will help you pause, catch your breath, and get clear about the content of your communications and how to write the material you need to persuade your audience. It’s a hands-on workshop filled with lively exercises and a chance to share experience with your fellow writers.

Renew, Refresh, and Retool is presented by writer Jane Sherwin of WordDrive Communications. Jane works with her clients to transform ideas and rough drafts into powerful communication tools, from newsletters and website content to annual reports and sales proposals.

At the close of this workshop you will:

• Have an accurate sense of your audience(s) and how to write for them
• Know the essential rules for writing persuasive material
• Have the tools to avoid “blank page syndrome”
• Have some new strategies for getting your work done in a busy workplace

Participants will also receive:
•    A revised and updated version of the worksheet “Communications Planning for the Year"
•    Worksheet and instructions for coordinating audiences and communications

Cost: $147
Refund policy: 100% through Apr. 16; 50% through April 20 ; zero after Apr.20.

Space is limited, so be sure to sign up now.

Where and When?
Friday, April 23, 2010
8:30 am to 12:30 pm
1050 Winter Street Suite 1000
Waltham, Massachusetts 02451

Questions? Call Jane Sherwin at 617.489.1834 or email me.