Join the Communication Revolution. Revitalize your business through Marketing, Networking and Social Media at the SSWBN Professional Development Day.

Schedule of Events

  Sponsored by:

9:30-10:45AM   Morning Breakout Sessions I: Sponsored by:

The latest in Social Networking Sites and Technologies (Social Networking Part 1) featuring Angela Rutzick,  A-Type Marketing & Design   

Everyone’s talking about Blogging, Facebook, Linked In, You Tube — and the list goes on and on. It’s almost as if the Internet is being reborn again. Businesses are utilizing these programs to help them create visibility, strengthen brand identity, drive traffic to their web sites, improve customer relations, and bring customers together online. And that ambition highlights a significant shift in the way companies and entrepreneurs are thinking about social networks. Many people are now making a living out of blogging and using it as a chief marketing tool. As with any new medium, there will be questions as to which tool, if any, is good for your business. In order to make an informed decision, you need to know the facts and then weigh the pros and cons to see if marketing in this virtual world makes sense for your business.

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Creating YOUR network featuring Paula Harris, WH Cornerstone Investments

Build your “network”—whether you work for yourself or someone else. This hands-on workshop will help you understand the value of developing and having an association of individuals that support YOU, also known as “a network”. We will explore both in person and online strategies so you can create your personal plan.

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11AM - 12:30PM   Morning Break Out Sessions II: Sponsored by:

Optimize your Presence on Social Networking Sites (Social Networking Part 2) featuring Susan LaPlante-Dube, Precision Marketing Group      

              You’ve Heard the Secrets, Now Learn the Nuts and Bolts   

•  -Which social media are most relevant for your business?  And more importantly how do you really use them?

This program is Part 2 of the morning program and during it we will dig in to the leading social networking sites including, LinkedIn, Facebook, Twitter and YouTube,  and discuss specifically how to gain the greatest visibility and leverage each site for business success. You will receive specific examples, instructions and Dos and Don’ts for creating and maximizing your social networking pages. Walk away with your plan to improve your social media participation!

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How to Effectively Position Yourself to Dominate Your Marketplace

In This session you will learn:

-Strategic vs. tactical marketing and why you must work on the strategic side first to achieve more success

-How to find more of the “right” customers

-Why do people buy what you sell?  What are you really selling?

-Determining Your Competitive Advantage so that you leave your competition in the dust

-How to build an ACT Marketing Campaign for better results: Awareness, Credibility, Trust

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