2010 - Social Media, News and Public Relations 

Social media has exploded as a PR and marketing  tactic.  Three years ago not even half the people online were active in social media.  Now it's way over 80 percent.  Surveys show that almost all of  those Internet users expect a company to have a social media presence.

In 2008 many companies were feeling their way in this new landscape and just 'dipping their toes in the water.'

In 2009 we moved to the checklist approach:  Got a Facebook page, got a Twitter feed, got a YouTube channel. (Not sure what to do with it)

2010 is the year to fully integrate social media into your PR.  You need to do it strategically, engage with your community, participate in the conversations and measure the results..

• Learn how to do a social media strategy from one of the very early adopters of online PR and social media- Sally Falkow, APR.  
• Sally is a finalist for PR Trainer of the Year due to the success of.her Social Media Bootcamp classes
• Discover techniques for finding the right influencers in your space
• Learn how to display your press releases in social media format on your site, as well as on the wire
• Find out about what you should be measuring and what tools you can use to measure results.

Click on the link below to register.  There is no cost to attend but seating is limited.. 

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