Get Seen and Get Paid! How to Gain More Visibility for Your Business

with M. Shannon Hernandez

How are you using content to remain visible to past and potential clients? Are you harnessing the power of visual marketing on sites such as Facebook and Instagram using images that “say a 1000 words?" Have you embraced video and shown off your brand via YouTube? It’s time to start thinking about how you can get seen and get paid! Use the power of content marketing to propel your business to new heights.

The take-aways:

• Understand why you must stay visible to past and potential clients 
• Discover how to create content “on-the-go” that is both engaging and brands your business online
• Learn some quick tips for using video with YouTube and Periscope to increase your business exposure
• Recognize ways to turn everyday events into writing that captivates and sells

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ABWA members:   $15
Non-members:      $30

Doors open at 6:00 pm, presentation begins at 6:30 pm

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M. Shannon Hernandez is the founder of The Writing Whisperer, and her mission is to help heart-centered business owners and authors find their brand voices, gain visibility, establish themselves as experts, and create authentic marketing messages, all through the use of smart content strategy and engaging copywriting. The Writing Whisperer was named one of Top 100 Websites for Writers by The Write Life in both 2014 and 2015.

Shannon continues to inspire others as a content strategist and copywriter through her blog, podcast appearances, and her regular contributions to the The Huffington Post. Her memoir, Breaking the Silence, chronicles her exit out of public education after 15 years, and her podcast, Transforming Public Education, is a voice for student-centered education reform. Above all, Shannon’s readers always get an intimate view of her journey to business ownership, her path to finding happiness, and a close-up of her reinvention.