Financing Growth of Small Business

Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales. It's the most widely used website statistics service.

Why google analytics?  Google Analytics shows you the full customer picture across ads and videos, websites and social tools, tablets and smartphones. That makes it easier to serve your current customers and win new ones.It gives you insights you can turn into real results: from choosing the right benchmarks and content to testing channel and campaign performance.

 Pre-requisites:  Must have a website and the basic knowledge of computers.          

 Our approach:  We’ll start from the basic metrics and reports and build an understanding of what data are important and how to use the reporting tools in Google Analytics to manipulate these data to answer your questions. Topics inclue:

• Creating an account
• Understanding your account structure
• Where do visitors come from?
• Which pages did they view?
• Where did they land?
• What did they search for?

Register Now!                                                 Fee: $49. Sorry, we cannot accept walk-ins
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Instructors

Arpit Gupta

Arpit is a ground breaking, innovative thought leader; he founded the Big Data Analytics Group at RAX. His team helps customer adopt Big Data, build custom solutions to improve ROI. Arpit runs the strategy, engineering, product and marketing for unified data platform, business analytics, and customer enablement. At AMZN Arpit launched two services (enterprise and consumer) and his team led improvement of the retail website performance. With his servant leadership style he kick started an IP initiative that led to over 100 patents at YHOO. As the founding member of a new BU at ORCL, Arpit scaled it to a successful operating unit of 250 people, winning quality accolades in the first year of its establishment.

Work has taken Arpit across the globe resolving customer pains and establishing high performance geographic distributed teams. Starting as an embedded software engineer he graduated into eCommerce, search, Ads, Big Data, cloud, CRM, OSS/BSS, mobile, risk, networking, predictive analytics etc. He holds 33 patents and publications in aforementioned areas. Arpit enjoys continued learning and keeping at the bleeding edge of technology being associated with academia or pursuing a PhD* (data mining, not awarded due to international travel).

Rakhee Singhal

Rakhee, has done her masters in statistics and bachelor in law. Presently, she is a MS MIS student at TSU. She has over a decade experience of working in the area of finance and analytics.  She has served as an assistant manager with PwC wherein she was engaged in analyzing business models and suggesting best viable business model for setting up of Companies in diverse sectors ranging from IT, telecom, consumer products to infrastructure projects.

Prior to joining PwC, she was working with E&Y and assisted clients in formalizing business strategies. Before this, she had worked with a Corporate law firm and had undertaken various assignments which inter alia involved intense legal research, drafting and vetting of legal documents including commercial agreements, advising on commercial transaction.