CONTACT:
beth@scorehouston.org
713-487-6565
SCORE is an all-volunteer group with real-world business experience, dedicated to your success.
Our Mission: Help Small Businesses Succeed.
Our Mantra: We educate, counsel, mentor.
Founded in 1964, SCORE, "Counselors to America's Small Business", is a non-profit association and a Resource Partner of the U.S. Small Business Administration.
For more details, go to www.scorehouston.org
Online Marketing
Accomplishing More with Less
Simple Marketing Strategies for Small Business Growth
PRESENTED BY
Janet Cohen, Constant Contact Authorized Local Expert
This is a great workshop for beginners in online marketing looking to accomplish more in less time - with a small budget. It is designed to give small businesses and non-profit organizations some simple ideas for growing their customer, prospect, or member network by using email and social media marketing.
You will also learn what it means to run effective email and/or social media marketingcampaigns and what tools you can use to measure the success of your efforts without spending lots of time or money in the process.
Participants will leave with ideas on how to create content, how to write winning subject lines, what kinds of offers or content to include to get your emails opened and how to best to try to approach your different audiences. You do NOT need to be a social media guru to get started.
We will discuss:
- What type of content to use in your campaigns
- How to get more people to stop and read your messages
- How to get more action or reaction to your messages and offers
- Why using images on social media channels creates higher engagement
- Why your content should be mobile-friendly
This is a free event, but registration required
Janet Cohen is an authorized Local Expert with Constant Contact She is also a writer who develops and manages content for businesses including newsletters, social media, web site content, print and broadcast media, etc. As a consultant, Janet helps clients identify and communicate key messages both orally and in writing, internally and externally. She is also a professional coach who specializes in helping people clarify and take steps toward achieving their dreams.
