Contact
Cait Blanton
Fasturtle
cait.blanton@fasturtle.com
480-348-0467
When
Wednesday July 18, 2012 from 10:00 AM to 2:00 PM MST (Break for lunch: 11:30-12:30)
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Where
Scottsdale Chamber of Commerce 4725 N. Scottsdale Rd #210
Scottsdale, AZ 85251 Driving Directions
Keys to Email Marketing & Improving Website Usability
The Keys of Email Marketing (10am - 11:30am)
This seminar will review the techniques necessary to design and send successful email marketing campaigns, including:
• The “ do’s” and “don’ts” of email marketing• Best practices to help you create successful email campaigns• How email marketing can teach you what your customers really want• Tips on drafting content for your email campaigns
Improving Website Usability (12:30pm – 2:00pm)
This presentation explores the steps required to build and maintain a user-friendly website, including:
• Learn how users actually read site content • Site navigation best practices• The importance of testing functionality • Tips on creating the best average-user experience