The Power of Email Marketing & Search Engine Optimization: Improving the Visibility of Your Website 

The Power of Email Marketing (10am - 11:30am)

This seminar will review the techniques necessary to design and send successful email marketing campaigns, including:

•  The do’s and don’ts of email marketing.
•  Creating email campaign strategies that are effective for your business.
•  Interpreting email campaign results (open-rates, bounce-rates, click-thru rates, etc.).
•  Integrating your email and social media marketing efforts.

Search Engine Optimization: Improving the Visibility of Your Website (12:30pm – 2:00pm)

This presentation explores the steps required to implement Search Engine Optimization techniques, including:

• The best organic (unpaid) search engine optimization techniques for getting top rankings.
• The strategies necessary to drive qualified visitors to the website.
• How to “out-rank” your competition.