Chester County Human Resources Association Event 

Topic: Social Media in HR     Social media has taken the business world by storm.  Many companies struggle as they try to build successful strategies with social networking tools. When used purposefully, these media can communicate not only products and services, but also business goals, vision, mission, and values.  Social networking has great potential in marketing, sales, customer service, and recruitment efforts.    Human resource professionals can be catalysts in addressing the social media challenge in their organizations. This workshop will describe common business uses of social media with real life examples.  As a result of this program, participants will be able to

• Identify the business benefits of social networking
• Leverage social media to increase effectiveness of corporate communication
• Build a successful social media strategy within their companies
• Measure social media ROI (Return on Investment). 

Speaker: Harold G. Ford III is the HRMS Regional Manager for Dresser & Associates, Inc. His expertise specifically addresses building strategic value within HR and Payroll departments utilizing today’s technology. Harold brings certified technology skills, successful project management, and a wealth of HR and Payroll knowledge to aid companies in improving their business objectives, workflow processes, and human resources systems.

Harold is a member of the Society for Human Resource Management (SHRM). He is also a member of the Lancaster County Association for Human Resources Management (LCAHRM) where he serves on the Board of Directors, as well as Co-Chairs the Program Committee. He also is a member of the Susquehanna Valley Chapter of the American Payroll Association (SVCAPA).

He received his degree in Computer Science/Business Administration from Millersville University and has over seventeen years of experience in HR Management and Payroll Administration. He is also an experienced speaker, and has spoken for numerous organizations throughout the country on topics including “Getting Strategic with HR Technology” and “Leveraging Social Media in HR”.

 Harold resides in Lancaster County, Pennsylvania with his wife and two sons, where he was born and raised. He is a self-professed geek, social media advocate, and early adopter.

HRCI Approved for 1.25 Strategic Credits. The use of this seal is not an endorsement by the HR Certification Institute of the quality of the program. It means that this program has met the HR Certification Institute's criteria to be pre-approved for recertification credit