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Contact

Greater Rochester SCORE /> 
greaterrochesterscore@yahoo.com 
585-263-6473 

When

Saturday, October 3, 10, 17, 24 & 31, 9:00am to Noon

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Where

Rochester Business Alliance (RBA) Room 301
150 State Street
Rochester, NY  14614

Parking is free in the RBA parking lot on Andrews Street.  Parking gate arm will go up when you drive up to it.
 
Driving Directions 

Cancellations made prior to noon on Wednesday, September 30th will receive a full refund.  Sorry, no refunds for no-shows.

Minimum class size is 10, full refund if we have to cancel the workshop.


 
 

Simplified Social Media:

Being Active, Helpful & Consistent on Social Media

 

Five Saturday mornings in October 9:00am-Noon

October 3, 10, 17, 24 & 31

Location:  Rochester Business Alliance (RBA)

Workshop Fee:  $100 for all 5 sessions


In these five sessions participants will focus on being active, helpful & consistent across all of their social platforms such as Facebook, Twitter, Linkedin and blogging.

During each session participants will create a content calendar; optimize their profile; be active on the platform (brining laptops is encouraged); have an opportunity to ask for help in a specific area of that platform from the class; learn & implement best practices for each social media site.  Each session is focused on ONE social media platform.

Week 1, October 3, 2015 - Strategic Social Media
- Complete social strategy: start with Why, Who are you talking to,
  What are you sayng
- Identifying which platform is best for your business
- Creating content - what to post, where & when
- Social media management tools & social media ROI
- Repurposing content you already have

Week 2, October 10, 2015 - Facebook 2
- Conent calendar
- Facebook best practices
- Scheduling posting on Facebook or through social management tools
- 80/20 rule of content for businesses

Week 3, October 17, 2015 - Twitter
- Content calendar
- Twitter best practices
- Scheduling postings on Twitter
- Using Twitter cards to drive traffice to your website or blog

Week 4, October 24, 2015 - LinkedIn
- Content calendar
- Groups
- Conversation to conversation
- Publishing on LinkedIn
- LinkedIn best practices

Week 5, October 31, 2015 - Blogging
- Content calendar
- Topics to write about
- Blogging best practices
- Where to get free images for your blog
- How to promote your blog

About the speaker:  Tamera MacDuff is owner of Web-Moxie Marketing and a Certified SCORE Counselor.  She helps businesses see the actual results of their online marketing efforts.  Tamara has been with SCORE for 2 years; and has owned her own business since 2009.  She has been working with Social Media and Digital Marketing efforts for businesses for 10 years.
 
Pre-registration is required online, click below to register.  Sorry, no walk-ins.

 

Workshop Fee: 

$100 (includes continental breakfast) payment made through PayPal (PayPal account not required), must have a credit/debit card (Mastercard, Visa, American Express or Discover).

 

When you arrive at the PayPal screen, you will have the option to log into your PayPal account if you have  one, or select "Don't have a PayPal Account" where you'll be able to input your billing information.  If you have a PayPal account  you will need to use the credit card associated with that account.