Description:  To grow your business, you need to use technology to promote your company, products, services and professional brand. That means implementing a social media & digital marketing strategy so your clients can find and begin to learn about your business. This program is an interactive presentation to help you effectively get up and running on the social media platforms you need to use the most, as well as the digital marketing strategies you need to employ. As per David Schuchman, "It is no longer the case that you are the first point of contact between the outside world and your company. That role is now the responsibility of your website and online social media profiles."

Presenter Bio:  Professionally, David Schuchman is an Information Technology professional with a true passion for technology implementation, as well as website & applications design and IT operations. He is a seasoned Informational Technology professional where he spent the most recent 14 years of his corporate career as an IT leader in the financial services, transportation and healthcare industries. Presently, David is an Information Technology services, training, and management consultant with his own company, Princeton Technology Advisors, LLC. Princeton Technology Advisors offers support, quality of service and the desire to learn the in-depth knowledge of each client’s marketplace, organization and culture.

David is a successful topical blogger. In his blog, “TechTopics4U”, he shares his opinions with readers on a variety of technology & management topics. In addition, David provides IT training classes in email marketing, blogging and social media, and he offers individual training on a variety of IT subjects.