Email Marketing for Small Business

A Free Workshop from SCORE

Description: Email is one of the most cost-effective marketing tools available to small businesses. You can use email to send important announcements, product updates, newsletters, tips, special offers and promotions, and much more.

In this workshop you'll learn the key elements to creating successful email marketing campaigns, including subject line, message content, calls-to-actions, campaign tracking, lead nurturing, avoiding spam, and measuring campaign effectiveness.

Presenter Bio: David Schuchman is an Information Technology professional with a true passion for website and applications design, development, and implementation. He is an IT manager with over 14 years of technology leadership experience in the transportation, financial services and healthcare industries. Presently, David is an Information Technology services, training, policy, and management consultant with his own company, Princeton Technology Advisors, LLC.

David is an active leader in the job seeker support community. He is the current Executive Chair of the Professional Service Group of Mercer County. David is also a co-facilitator for New Jersey Job Seekers in Princeton, NJ, and he is on the boards of The Career Support Group at St. Gregory the Great in Hamilton, NJ and The Breakfast Club of New Jersey in East Brunswick, NJ. Additionally, David is often requested to present topical programs to job seeker support groups and audiences.