Presenter Bio:  John Biancamano is the current Chairman of SCORE, Princeton chapter. He is the President of Inbound Digital, a marketing and business consulting firm that works with B2B companies to help them build a strong online presence and demonstrate their industry leadership. He has held senior management positions in marketing, sales, and product development with technology companies for more than 25 years. John is a frequent speaker on digital marketing, analytics, and social media, and he is an executive board member and small business mentor with Princeton SCORE.