Marketing for Small Business 

Description:

This seminar covers a broad ranges of issues in Marketing and Sales including Strategic market and product positioning, selecting sales channels, promotional strategies, lead generation, pricing, sellling techniques and managing the sales cycle.

Seminar Leader:  

Philip Rhodes has many years experience in product planning, marketing, systems project management and sales support.   He also has a strong background in operational planning and control.  Before retirement he was a consultant with IBM and Price Waterhouse and has worked with clients in a broad range of industries.

In addition to conducting a SCORE seminar on marketing he has conducted seminars on business planning and writing effective business proposals.

 He has a B.S. in Physics from the University of Michigan and a Master's degree in  Industrial Administration from Yale University.