Using Google Analytics to Grow Your Business Online 

Description: Whether you want to boost sales, find more website visitors or improve your company’s mobile app, Google Analytics can help you find the answers and uncover important insights you need to improve your small business. Join us for this important workshop to learn how easy it is to use Google Analytics to track page views, visitor information, and conversion rates. You can also set goals to help you interpret your online effectiveness by comparing several factors at once, such as monitoring revenue per click (for PPC campaigns), return on investment and profit margin.

Seminar Leader:  Reina Valenzuela is a business management consultant and CEO of Starfish Global, LLC.  She's passionate about community building on the ground and online. Her company caters to emerging businesses and Latino business owners experiencing growing pains. She coaches professionals and entrepreneurs on how to plan, manage, and expand their presence on Main Street, global markets, and the internet.  Reina is also a consultant for the NJ Small Business Development Centers and a certified mentor for Princeton SCORE.