There are many ways to promote a small business, but you have limited resources.  How do you choose which are right for you?

Description: 

To answer this question, we start with your company's goals and objectives, then develop the path that will take you there. The first step of the process is to develop a deep understanding of several key elements of your marketplace. Various forms of research are explored that can be used to develop this insight. Finally, we explain how to develop your key marketing messages and to hone in on the promotions that can communicate your sustainable competitive advantage in the most effective manner possible.

Speaker Bio: Nick Scalera

Nick is currently CEO of NJS Marketing Services, a consultancy dedicated to helping small to medium size businesses develop and execute successful market plans. He is also an EVP with Calysto, a marketing communications firm that specializes in raising awareness through content services, social media and public relations for the mobile, wireless and telecom industries. Nick has more than 30 years’ marketing experience for a wide range of companies from start-ups and emerging growth to Fortune 100 businesses and has taught marketing courses at several New Jersey colleges and universities. He has earned B.S./M.S. degrees in math/computer science and M.B.A. (Industrial Management). Nick is a SCORE counselor and trainer (marketing courses and workshops) and recently assumed the position of Marketing Director for the Princeton chapter of SCORE