Description: Social media can be a great way to promote your business or it can be a big waste of time. The key is to choose the social media platforms that are right for your business and use them effectively. We'll explore the differences in the major social media platforms and learn how to use them to grow your business.
Speaker Bio: John Biancamano is the President of Inbound Digital, a marketing and business consulting firm that works with B2B companies to help them build a strong online presence and demonstrate their industry leadership. He has held senior management positions in marketing, sales, and product development with technology companies for more than 25 years. John is a frequent speaker on digital marketing, analytics, and social media, and is an executive board member and small business mentor with Princeton SCORE.