Contact:
Marissa Feliciano
858.456.8555
marissa@isarchitecture.com
IS Architecture
We are all marketing in an era of big data and small attention spans. It’s challenging to differentiate your firm from the competition when your prospective client doesn’t have time to listen. David Lecours of LecoursDesign will lead us through a presentation on leveraging the untapped power of infographics to help your firm stand out from the competition. Through this presentation, you will learn:
• How infographics can persuasively differentiate your firm
• How to distill the complexity of your firm into a simple, compelling visual story
• Where infographics can be used in proposals
• Inspiring best practices from leading A/E/C firms using data visualization
• How to create infographics
• Where to distribute infographics
David Lecours is on a mission to help professional services firms fight commoditization to win new business. He believes the antidote to commoditization is a Core Brilliance Culture. As Creative Director at brand strategy firm LecoursDesign, and as a professional speaker, David helps firms attract clients and talent by choosing a narrow focus, sharing expertise, and harnessing the power of story.
Only 20 spots available, so register now!
The plan of attack is carried through with well crafted proposals, which Lori Moody of Moody and Associates will discuss during the second half of the workshop. Her presentation, Proposal Best Practices, will focus on developing a theme which is carried out through all sections of a proposal, from the executive summary, to projects, resumes, and approach narratives.
This half-day workshop provides “business battle training” for all levels of marketing and business development professionals – coordinators, technical staff, business developers, marketing managers – in short, to all those who are interested in learning or improving their business development and proposal writing skills. Presented by leaders in our industry, these workshops are designed as hands-on, interactive sessions to give you practical tips for bringing your firm more business by developing new clients and writing winning proposals!
When: Thursday, May 4, 2017 | 10:00am -12:00pm
Coffee, tea and pastries will be provided.
Where: Swinerton Builders | 16798 West Bernardo Drive, San Diego, CA 92127
Cost: $35 for Members, $50 for Non-members, No walk-ins permitted.
CPSM CEUs: 2 CEUs for Domain 4: SOQs / Proposals
