WHEN: Friday March 11, 2016 from 9:00 AM to 12:00 PM
WHERE: Career Source Career Center
186 Alewife Brook Parkway
Cambridge, MA, 3rd Floor
In the Fresh Pond Shopping Center, near the Alewife T Station. Free parking available.
Cost: $55.00 ($49.00 +$6.00 Materials Fee)
Are you involved with a non-profit, a start-up, running a small business or serving as a consultant? Getting your message out to the public can make for your success. Today, your product or organization is only as good as your message. Getting that message out requires multiple tools, and perhaps the most important is Public Relations, also known as free or earned media.
In this workshop you’ll learn how to craft that PR message and deliver it to the right audience – whether through a press release, social media or other electronic tools. You’ll learn how to identify the key players you need to reach, both customers and “influencers.” You’ll also learn how to protect that message and your organization’s reputation in the face of a crisis. In 2016, knowing how to create good public relations is key to personal and business success, helpful at work and when looking for work.
Participants Will Gain the Following Benefits:
Who Should Attend: This course will help staff in non-profits, small businesses, consulting practices, law firms, corporate communications, aspiring PR professionals and transitioning professionals.
Presenter: Jerry Berger is a strategic communicator with expertise in public and media relations, crisis management and social media. Trained as a journalist, he has reported from the Mass Statehouse, taught future journalists and worked within state government. His health care experience includes managing crisis communications at a Boston hospital in the aftermath of the Boston Marathon bombing. His freelance reporting has appeared in Columbia Journalism Review and he has been a frequent commentator on Massachusetts government and politics.
Register online and reserve your seat Now. Workshop size is limited to 25. Registration ends 9:00am March 11, 2016 or when workshop is full.
If paying by check your check must be received by March 4, 2016. We are not responsible for lost, delayed, or misdirected mail. Major credit cards accepted via PayPal. You do NOT need a PayPal account or registration to use PayPal.
Refunds are subject to a $10 cancellation fee.
Refunds are provided to workshop participants when they notify the Professional Development Collaborative 24 hours in advance of the workshop. Credit card charges and handling are subtracted from the amount refunded. A credit may also be applied to a future workshop in lieu of a refund. All refund requests should be sent by email to: larry.elle@pdcboston.org.
Refund requests that arrive after the workshop begins are not accepted and no refund will be provided.
Register Now!
“Training Today’s Professionals For Tomorrow’s Workplace”