Branding Using Social Media: Personal, Professional, and Business

WHEN: Friday, July 11, 2014, 10 am – 1 pm

WHERE: ETR Career Center, Framingham,  1671 Worcester Rd., Framingham, MA 01701, in the Framingham Office Park, Route 9 westbound, just west of Route 9 and the Mass Turnpike. Our office is on the 2nd floor.  Free parking available.                      

Cost: $49.00 

To register, see ‘Register Now’ below   

Social media’s impact on our daily lives continues to make its mark whether it is in politics, advocacy, business, fundraising, love, or the world of employment.  The majority of marketing professionals utilize its potential; employers trawl LinkedIn and other sites for "passive" candidates; businesses interact with prospects and customers resulting in ‘real conversation and real revenue’.  But despite these facts, many professionals still aren't sure how best to use the power of social media to advance their job search or to mobilize people for a cause, or reach a target audience tailored for a new product introduction.  This workshop provides the knowledge to utilize social media to reach your goals.

Upon completion of this workshop participants will have the resources and training necessary to build powerful online profiles, build their networks, find relevant content to share and passively mine for business or employment opportunities.   Attendees will also have the building blocks required for online ‘reputation management’.

Who Would Benefit From This Course:

Anyone working in the areas of marketing, advertising, social media, business communications, starting a business, managing an existing business or in career transition will benefit greatly from this workshop.

Participants Will Learn:

• How to build a keyword rich social media profile: LinkedIn, Facebook Business Page and twitter that assists in developing YOUR true brand
• How to locate relevant content to share and how to create a posting strategy
• Cross platform deployment
• How to mine LinkedIn for prospects, business opportunities and potential employment
• Manage your online reputation                                                                                                                                             

PRESENTER:   

Judy Parisella – After a 20-year stint in Southern California, Judy has made her way back to her native North Shore.  Today she runs her own ‘Cloud Marketing’ firm managing an array of clients and brands, from Teddie Peanut Butter to on-air (TV and Radio) personalities and more.  Judy speaks and teaches widely on leveraging today’s emerging online marketing platforms. More about Judy at http://www.linkedin.com/in/judyparisella

 

The Professional Development Collaborative, Inc. is a non-profit whose mission is to provide affordable training to unemployed and in – transition professionals, growing their skills and accelerating their return to work. Visit us at: www.pdcboston.org

“Training Today’s Professionals For Tomorrow’s Workplace”

Register online and reserve your seat Now. If paying by check your check must be received by July 7, 2014.  We are not responsible for lost, delayed, or misdirected mail.  Major credit cards accepted. Please use the option for PayPal when using your credit card.  You do NOT have to make or use a PayPal account to use this service.  

Register Now!