The written word is a vital took in the toolbox of every successful fundraising program. Too often, fundraising messages are focused on the organization, not the donor. From your monthly e-blast to the year-end appeal, this session will examine fundraising writing gone wrong and reveal proven strategies to capture the donor's heart. It will be chock-full of great ideas and insights just in time for your year-end fundraising campaign.
Learning objectives: Attendees will:
1. Understand donor motivations and how they impact giving; and
2. Learn better ways to sell your mission and persuade prospective donors to give and give again.
Is your organization looking for proven ways to add new life to your fundraising plan? Part Two of this fun, fast-paced, and highly interactive session will help new and seasoned fundraisers and Executive Directors inject fresh energy into tried-and-true fundraising strategies to meet and exceed fundraising goals.
Learning objectives: Attendees will:
1. Understand six reasons fundraising fails;
2. Explore effective ways to improve fundraising results; and
3. Learn three critical reasons why fundraising succeeds.
AFP Members $40
Guests $55
Alyce Lee Stansbury is President of Stansbury Consulting and has helped her clients secure million dollar gifts, grow fundraising results by over 200%, and exceed campaign goals by 45%. She is an instructor at the Edyth Bush Institute for Philanthropy and Nonprofit Leadership at Rollins College and co-writes a weekly column for Gannett newspapers called "Notes on Nonprofits". A Certified Fund Raising Professional since 2002, Ms. Stansbury is a nationally certified Master Trainer in Fundraising. She is past President of the Big Bend chapter of AFP and the chapter's first recipient of the Outstanding Fund Raising Professional Award. She has served on numerious boards, is a founding board member of the Institute for Nonprofit Innovation and Excellence in Tallahassee, Florida and a passionate advocate for the nonprofit sector.
Register Now! Reservations and Payment Required
RSVP by 10am, Tuesday, October 18, 2016