How to Create a Strategic Portfolio Roadmap

Atlanta, GA March 28, 2017 

Register Now! $795 per person

In this hands-on workshop, you’ll learn how to develop a strategic portfolio roadmap that drives new growth by shifting your inside-out product vision to an outside-in customer vision. Instead of constantly wrangling over competing product visions that no one can ever agree on, you’ll learn how to craft a short and long-term portfolio roadmap that mirrors the vision and business goals of your target customers. Most importantly, you’ll learn how to create a strategic roadmap that can be executed with confidence by product, marketing and sales teams.

This workshop is ideal if…

• your vision consists of several big product ideas that no one can agree on.


• customers aren’t jumping out of their seats over your current strategy and product direction.


• your product roadmaps keep re-routing you like a bad maps app.


• your salespeople complain because the competition has a stronger vision.


• your engineering teams are constantly maxed out but you haven’t delivered any earth-shattering solutions in a while.

If you’re a senior executive or a senior manager tasked with developing “the product vision” for growth, you’ll learn a simple paint-by-numbers approach for creating a strategic portfolio roadmap that clearly articulates the WHO, WHAT & WHY customer value with enough substance to be executed confidently in the trenches.

Course Takeaways

1. A step-by-step approach for creating a strategic portfolio roadmap that can withstand the best “shiny new object” product ideas.


2. How to develop content for your strategic roadmap that clearly answers the WHO, WHAT & WHY market value questions from the customer’s perspective.


3. How to make more accurate revenue and growth projections that aren’t dependent on sales commitments.


4. How to use your portfolio roadmap to simplify the creation and execution of supporting product roadmaps.


5. How to use a single strategic roadmap to communicate your vision to all audiences without making product commitments.


6. How to structure product management and product marketing teams to quickly make the transition from a tactical products model to a strategic solutions model.

If your portfolio has grown to the point where the competing and constantly changing priorities are crippling your ability to deliver market-leading solutions, sign up for this workshop today and learn how a portfolio approach to product management and marketing can accelerate your growth.

It’s the new B2B product management!