Product Training
Boot Camp

Coming to Collingwood, ON
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Building a Foundation and Engaging Your Audience
Collingwood, ON  •  March 26th  •  1:30-4:30 pm  •  $129
Pretty River Academy, 11521 Highway 26 West
Collingwood, ON L9Y 5E7

Enroll here for
any or all sessions

What is it?
This fundamental workshop provides you with the step by step design process in creating and branding your Master Template. Learn how to confidently set your branding and increase engagement by using simple yet powerful best practices.

Agenda:
During this three hour class we'll cover:

  • Creating and Branding a Master Template with: Company Colors, Logo & Contact Information, Social Media Buttons, and Links
  • Creating Engaging Content in Your Email like: Videos, Advanced Image Editors, Surveys and Linking, Table Properties
  • Getting Your Emails Noticed through: 
    Subject Line and From Name Best Practices, Pre-Header Teaser Text
  • Making Your Email “Social” by: Adding Social Buttons, Using the Social Share Bar & Simple Share, and Incorporating Forward to a Friend & Join My List features

Who Should Attend?
The beginning of this session focuses on the most efficient ways of creating emails. This session will also provide best practices and teach techniques to creating engaging content for your email communications, maximizing available features in Constant Contact. By incorporating more advanced Email Marketing techniques and features, learners will take an email to the next level by getting their audience to notice their email and take action, thereby producing results for the sender!

Contacts and Reporting
Collingwood, ON  •  March 26th  •  5:30-8:30 pm  •  $129
Pretty River Academy, 11521 Highway 26 West
Collingwood, ON L9Y 5E7

Enroll here for
any or all sessions

What is it?
Learn how to increase sending reports and getting emails noticed with industry best practices, strategies, and techniques. By learning the essentials in managing your contacts and monitoring your reports, learners will identify ways to increase visibility in an email inbox.

Agenda:
During this three hour class we'll cover:

  • Contact Management & Segmentation
  • Importing your Contacts
  • CASL Features: Using the system to track express and implied consent under Canada Anti-Spam Legislation
  • Using Tags to Send Campaigns
  • Analyzing your Email’s Reports: Exploring Reports Available, How to Analyze Reporting, A/B Split Testing

Who Should Attend?
This module is for users looking to maximize our contact management tool, both those users who are newer to the system or more tenured Constant Contact users looking to efficiently manage their contacts. Anyone who wants to learn industry best practices on “safe sending” and who needs assistance identifying areas of opportunity to increase results, will find huge value in this class!

Nick Blackburn

PRESENTER INFORMATION
Nick Blackburn
Outside Training Specialist 

Nick is a field trainer focusing on the facilitation of the Email Marketing Boot Camp for Constant Contact customers across the United States, Canada, and the United Kingdom. Since joining Constant Contact, Nick’s affinity for coaching and teaching took him initially to Support and then onto the Premium Education team. Nick received his Bachelors of Science in Business Administration from the University of Missouri, go Tigers! 

   

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Constant Contact, 1601 Trapelo Road, Waltham, MA 02451. www.constantcontact.com