Contact
SCORE East Bayinfo@eastbayscore.org
510-273-6611
Where
This is an online event.
This workshop will be conducted online only, via Zoom. Registered participants will receive an invitation to the Zoom meeting 3 days prior to the event. Please respond to the invitation to confirm your attendance. The invitation will include a link that you should click to join the workshop.
Search Marketing: They Are Looking For You! (Online)
Led by Digital Marketing Specialist - Thomas Petty
Workshop Fee ($15)
This workshop will show you how to get your business found on Google and the other search engines when your ideal customers are searching for you. If your business can't be found on Google, you're missing out on a lot of business! Learn to effectively market your business on Google and other search engines so you're found when people are looking for your products and services.
- Advertising versus Online Marketing
- What is a search engine?
- How does Google work?
- Search engine optimization (SEO)
- Local search
- Paid search
Instructor:
Thomas W. Petty - Thomas Petty has been a Digital Marketing Trainer since 2008 when he founded his company, Thomas Petty Digital Marketing Solutions. His passion is helping business owners generate results for their web marketing. He has been involved with technology since 1989, and had a 21-year career at a Fortune 100 company, centered in the Information Technology arena. His background and expertise spans computer and server support, networks, data centers, web technology and software systems design and deployment.
He has owned his own digital marketing and SEO consulting business in Livermore, California since 2005, and works with many different industries to market their businesses on the web.